The less you SAY (react)... the more VALUE (impact) your words have.What is the "one" point to get across? Forget the rest.Respond strong, direct and simple.Use as few words as possible.Then hit "MUTE".Why? When people encounter silence they naturally fill the void "PROCESSING"(questioning/pondering).They don't stop till you end the silence or react again.Then, who is in command of situation? Silence is golden "self-control".And it takes practice.